We have a new SOBU location in Oakland smack dab in the heart of Rockridge. It must have been serendipity that Alessandro met Le Kube owner Romain and they hit it off. We are now sharing this amazing space and would love for you to come by and see us. Right next door to Atomic Garden and up the block from Diesel Bookstore. See you soon!


Our first ever SOBU SORDID SAMPLE SALE guys...HALF OFF! See you at the store this coming Friday. Come early to grab some crazy deals and stay on into the eve to enjoy the First Friday events with drinks, treats and jazz with The Lost Trio. We're taking out some samples that we've never shown. Come hang out with us and get a few items for your home to spice things up for the summer!


Did you know SOBU has a whole fleet of incredible new and vintage bikes we import from India? These are the daily riders there...sturdy and smooth with a stylish dose of British engineering thrown in. We add custom detailing to the vintage bikes like leather-wrapped handlebars and a cush seat for your delicate behind. The new bikes we completely strip and custom finish with an antique zinc patina...much like some of our furniture! Check them out in our stores or online


We've been a busy little family folks. The store, the kids, the coordinating and the freelance work keep us on our toes. Occasionally, some things get a bit pushed to the back in the hustle and bustle like cleaning our house and adding to the blog (it's been a few weeks). But I am here this morning thinking of tonight and looking forward to probably the best part of having our own business...creating a space where our family and friends can come together and celebrate. Tonight is our April First Friday party at the SOBU store. We'll have an awesome DJ spinning old school R&B vinyl, drinks, tasty treats and new photos by myself (one above) and sculptor Jeffrey Richards. Join us! Grab some dinner in the neighborhood and make an evening out of it. See you tonight!