It's still a bit unbelievable. We're opening a SOBU store end of November! GULP. Oakland's Popuphood offered us a great space in Old Oakland...beautiful store front, brick sidewalk, tree-lined street, just off Broadway. We got the keys this past Friday and started painting and prepping the space for our November 22nd opening! And mark your calendars for our Grand Opening Shindig on Friday, December 6th (but certainly come by before that too). Hope to see you there! We keep pinching ourselves. Come by and pinch us some more.