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Subversive Styling :: The BLOG

SOBU Nominated for Oakland Indie Awards

Say G'day to Armadillo&Co Rugs

A Bourgeois Trend with Some Redeeming Qualities

SOBU'S NEW LOCATION IN ROCKRIDGE!

We have a new SOBU location in Oakland smack dab in the heart of Rockridge. It must have been serendipity that Alessandro met Le Kube owner Romain and they hit it off. We are now sharing this ama...

FIRST EVER SORDID SAMPLE SALE!

Our first ever SOBU SORDID SAMPLE SALE guys...HALF OFF! See you at the store this coming Friday. Come early to grab some crazy deals and stay on into the eve to enjoy the First Friday events with...

YOUR WHEELS ON VALIUM

Did you know SOBU has a whole fleet of incredible new and vintage bikes we import from India? These are the daily riders there...sturdy and smooth with a stylish dose of British engineering throw...

THE BEST PART

We've been a busy little family folks. The store, the kids, the coordinating and the freelance work keep us on our toes. Occasionally, some things get a bit pushed to the back in the hustle and bu...

First Friday and The Lost Trio

Come join us this Friday March 7 6-9pm at the SOBU shop for an evening of music, drinks & treats with The Lost Trio. Few bands in jazz find musical pay dirt as consistently as Phillip Greenlief...

SOME PAUSE AND SOME PERSPECTIVE. IT'S HEALTHY.

We spent last week up in Oregon visiting family and friends...a much needed little road trip for all of us and we took Alessandro's mom Veronika along with us. This translated to a 'cozy' 10-hour ...

THE SCALE. THE SCALE.

Alessandro and I attended the Las Vegas Furniture Market this past Monday and Tuesday and it was a pretty crazy experience. It was my first visit to the market...I'd been to Vegas before many year...

STRANGE SAILBOAT

We saw this sailboat earlier today along the coast in Alameda. Anyone know what's up with the unusual sail? Cut an interesting sihouette.

CANINE & CONCRETE/POLKA & DOTS

As long as I can remember, I've been cutting up bodies. I took a trip around the world with my best friend Chelsea in the mid 90's and most of the over 2,000 slides I came home with included bodie...

THE LINES

About to board my ferry to the city and I caught some visual action just above.

LET IT ALL HANG OUT

We've made a great discovery! One of the best parts of having the SOBU store is that it has allowed us time to just plain old HANG OUT. This is a big deal folks. Since we've had our kids, we've be...

ENJOY YOUR HOLIDAY AND...

AND SOME MORE

MORE OPENING PHOTOS

OPENING PARTY WAS HOT!

Thank you to all who made it out on what turned out to be a chilly and damp night to celebrate with us! A special shout out to Brian Kenny & the Dada Band as well as Kosta for the live tunes. ...

OFF AND RUNNING

We're open for biz! Yesterday was a powerful day for us. I arrived at the store, adjusted, swept up leaves that had sneaked in from under the door, tidied up a bit here and there, took a deep brea...

DAY BEFORE OPENING!

Yesterday, Alessandro and some helpers unloaded a truckload of furniture into the store. It was raining, it was pouring, but they got it done. Today, four of us, Alessandro, friend Marc, Grandma G...