Be yourself; everyone else is already taken. ― Oscar Wilde

Subversive Styling :: The BLOG

MARS Live edge landing!!!

SOBU's gift buying guide 2017

Fridays at SOBU - A weekly event series celebrating the Art of Lisa Swerling and Ralph Lazar

SOBU October Art Party

New In-Stock: Tableware and Ceramics from MMclay

SOBU Customer Feature: Sara and Michael Khoury

Rockridge Out and About Festival

Introducing SOBU's Buyable Pins on Pinterest

Loving the live edge!!!

The SOBU Guide To Rockridge, Oakland.

SOBU Nominated for Oakland Indie Awards

Say G'day to Armadillo&Co Rugs

A Bourgeois Trend with Some Redeeming Qualities

SOBU'S NEW LOCATION IN ROCKRIDGE!

We have a new SOBU location in Oakland smack dab in the heart of Rockridge. It must have been serendipity that Alessandro met Le Kube owner Romain and they hit it off. We are now sharing this ama...

FIRST EVER SORDID SAMPLE SALE!

Our first ever SOBU SORDID SAMPLE SALE guys...HALF OFF! See you at the store this coming Friday. Come early to grab some crazy deals and stay on into the eve to enjoy the First Friday events with...

YOUR WHEELS ON VALIUM

Did you know SOBU has a whole fleet of incredible new and vintage bikes we import from India? These are the daily riders there...sturdy and smooth with a stylish dose of British engineering throw...

THE BEST PART

We've been a busy little family folks. The store, the kids, the coordinating and the freelance work keep us on our toes. Occasionally, some things get a bit pushed to the back in the hustle and bu...

First Friday and The Lost Trio

Come join us this Friday March 7 6-9pm at the SOBU shop for an evening of music, drinks & treats with The Lost Trio. Few bands in jazz find musical pay dirt as consistently as Phillip Greenlief...

SOME PAUSE AND SOME PERSPECTIVE. IT'S HEALTHY.

We spent last week up in Oregon visiting family and friends...a much needed little road trip for all of us and we took Alessandro's mom Veronika along with us. This translated to a 'cozy' 10-hour ...

THE SCALE. THE SCALE.

Alessandro and I attended the Las Vegas Furniture Market this past Monday and Tuesday and it was a pretty crazy experience. It was my first visit to the market...I'd been to Vegas before many year...